Artik_new — Raphael Sócrates

SAMSUNG ARTIK

what is artik

ARTIK is an IoT ecosystem that helps companies to turn their products into smart products. They had two sub-brands: ARTIK Modules ( green ), ARTIK Cloud ( blue ).

THE SOLUTION

I suggested that we started defining the brand basics ( why, what, how, values, positioning, etc) and visual requirements. We involved all the management team and designers to work together.

the opportunity

When I got at Samsung, I realized that neither designers or externals agencies were following any ARTIK Brand guidelines. So, some work was fragmented.

results

I was responsible to define and manage all the design outcomes from the team. From typography and iconography to website visuals, collaterals and packaging, It resulted in the ARTIK Brand guidelines.

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COllateral

Packaging

MY FIRST PACKAGING EVER

The most interesting part of this work was to imagine how people would interact with my design. From taking the box from the shelves, to holding it, opening it and looking at the insert and the product.

BRAND strategy & guidelines

what is artik

We ran several workshops with the management team, so we could define the Brand values. Those are the final ARTIK Brand characteristics. I used the B rand Deck and it helped a lot.

Brand guidelines

I defined what would be the first version of the ARTIK Brand Guidelines, what it the future would become a Brand Book. Including not only design guidelines but also, brand messaging, brand history, etc.