THE INCREDIBLE CIRCUS
THE CONTEXT
One of the INdT's core objectives was to create mobile apps that would bring more users to their former platform, the Nokia Store.
the beginning
At first, we were only 3 people, being 2 designers and 1 developer. In the end, we had more than 12 people involved. I was responsible for leading the project, helping on the strategy, doing interaction design, motion design, game design, level design, prototyping and testing.
THE opportunity
Games were the most popular kind of apps at Nokia Store. So, we decided to experiment working on it even though we knew nothing about it.
the results
The Incredible Circus became the most successful project of the company in 10 years of existence. We got more than 3 million downloads in 190 countries, 5 starts with excellent reviews and international prizes.
GAME DESIGN & INTERACTION DESIGN
An alive game design document was created to help designers and developers to understand the mechanics, rules, characters and details of interaction design.
creation of elements, PROTOTYPING
The creation of new elements always started with a brainstorming sketching ideas. After that we would choose the most interesting ones, animate and understand would be their dynamics. So, one developer would program the element behaviour and leave the parameters opened, so I could change it and refine it. Finally, we would do a cycle of tests with potential players and refinement until it is perfect.
LEVEL DESIGN
PAPER PROTOTYPE
We started designing levels using paper prototype. It would help us to play with the elements in groups, making easier discussions and brainstorm.
LEVEL EDITOR
After a while, we felt the need of shortening the distance between the level design and the final codes. So, we created a level editor. There, we could design the levels, test elements with opened parameters and generated the final .xml files that would be used in the game.
USER TESTING
After 2 weeks sprint, the outcome would be tested and evaluated, so we could start the next sprint with feedback and insights that would help us to make a better game.
MARKETING VIDEOS
Those are some low-budget videos that we created to help us to spread the word about Circus.
STRATEGY & PROJECT MANAGEMENT
I was also responsible for planning the sprints, creating the strategies together with the project director and creating a business plan.
RESULTS
top free game AND HERO BANNER
Circus was considered Top Free Game at Nokia Store in 2012. I am proud to say that we were together on this list with Angry Birds and Fruit Ninja, two of the most played mobile games ever.
More than 3 million downloads
In about one and a half years we got about 3 Mi downloads at Nokia Store and Windows Phone Store
5 STARTS GAME WITH AMAZING REVIEWS
Our reviews were amazing and helped us to refined and make the product even better.
prizes
We won the Brazil edition of one of the most prestigious international app challenges.
MOBILE PREMIER AWARDS IN BARCELONA
After winning the Appcircus Brazil we presented the game on Mobile Premier Awards in Barcelona
MY ROLE
PROJECT LEAD, STRATEGY, INTERACTION DESIGN, MOTION DESIGN, PROTOTYPE, GAME DESIGN AND LEVEL DESIGN
EARNEST
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Multiple event websites for Samsung ARTIK Cloud
THE INCREDIBLE CIRCUS APP
Leading and designing a successful mobile game